My Story
Hi! My name is Tiffany Johnson, and I love telling stories through visuals. As a lawyer, trainer, public speaker, and marketer, I’ve used visual stories to persuade skeptics, excite learners, develop workforces, and attract customers.
Presentation Design
No more death by PowerPoint! Creativity, movement, sensory engagement, and cognitive tactics like gestalt theory can turn presentations into magnetic narrative journeys.
Instructional Design
Learning doesn’t have to be boring! Modern andragogical techniques and design strategies can help ensure that employees don’t dread workplace development.
Product Marketing
Brand consistency doesn’t have to be predictable. Engage consumer imaginations with compelling visuals that are both familiar and unique.
Professional Experience
Lightning Round: Quick Highlights of Skills
- PowerPoint, Canva, Google Slides, Keynote, Prezi
- Adobe Creative Suite
- Audacity (Audio Editing)
- Microsoft Office Suite, SharePoint, & Teams
- Zoom, WebEx, Google Meet, Go-To-Meeting
- Techsmith Camtasia & SnagIt
- Airtable (online database builder)
- Online form builders (lookup fields, conditional logic, automation)
- WYSIWYG editors
- WordPress, Wix, Squarespace, GoDaddy Web Builder
- Figma
- Usability & UX/UI testing
- Project management
- Organizational development, training, onboarding
- Instructional design & curriculum development
- ADDIE & Kilpatrick models
- Canvas, Blackboard, Brightspace (Desire2Learn), Moodle
- Articulate, LearnDash
- Legal technology
- Legal research and writing
- Legal narrative construction and argumentation design
- Litigation support & trial support
- Extractive & generative AI
- Data analytics & data visualization
Presentation Design & Public Speaking
- Amassed over 20 years of experience as a professional presentation designer and coach
- Converted complex messaging into quickly digestible, visually appealing, brand-compliant presentations for customers, C-suites, and other stakeholders
- Developed a critical eye for precise formatting, brand consistency, and stylistic voice
- Applied gestalt theory, color theory, and best practices in typography design, visual hierarchy, document design, and graphic design
- Designed and delivered dozens of presentations every month to Am Law 200 and Global 200 law firms, top tier law schools, and Fortune 500 corporate legal departments as a legal marketing manager for a large legal research and data analytics company
- Conducted six-week-long traveling presentation tour for top-ranked law schools introducing students, faculty, and library leadership to generative AI and Lexis+ AI, explaining its impact in the market and how/why it should be implemented into academic curricula (presentations at Yale, Georgetown, Columbia, NYU, Harvard, and more)
- Served as an NGO witness (speaker) at the United Nations in New York City
- Served as keynote for sponsors’ meeting at IWA international trade show in Nuremberg, Germany
- Delivered hundreds of in-person, hybrid, and online presentations to audiences of all sizes over the last two decades (legal sector, academia, public sector, business)
- See samples of my work here
- Full list of career presentations and speaking engagements available on request
Instructional Design and Teaching
- Taught middle school, high school, community college, undergraduate, and graduate courses in various subjects (communications, dance, journalism, language arts, legal studies, speech and debate, and more)
- Coordinated the entire Legal Studies program at a major university (recruiting, hiring, training, retention, instructional design)
- Served as LMS administrator managing course templates as well as access and permissions for students, faculty, and teaching assistants (Brightspace/Desire2Learn and Canvas)
- Designed curriculum for dozens of college professors, including reformatting entire program to transition from on-ground to hybrid and then from hybrid to online
- Designed and taught several teacher development and train-the-trainer programs
- Earned the university’s Distinguished Faculty Award
- Created multi-course online learning website from scratch using WordPress and LearnDash LMS
Marketing & Consumer Engagement
- Served on product launch team and marketing team for major first-to-market legal technology tool involving generative artificial intelligence in the legal field
- Designed and delivered presentations and training modules to help acclimate lawyers and law students to artificial intelligence
- Analyzed competitive intelligence and designed data visualizations and customer presentations to establish brand superiority in legal research, info-management, and decision-making tools
- Applied andragogy principles to consumer marketing and internal training
Practice of Law, Legal Tech, & Litigation Support
- Licensed to practice law in Tennessee, Mississippi, and Arkansas
- Admitted to the U.S. Supreme Court, the Sixth Circuit, the Fifth Circuit, and all state and federal courts of Tennessee, Mississippi, and Arkansas
- Presented oral arguments in federal and state appellate courts
- Worked as a civil litigator for high-volume law firm (also worked as a litigation paralegal before that)
- Focused expertise in legal research and writing, oral and written argumentation design, and visual storytelling for judges, juries, and focus groups
- Taught CLE courses on storytelling for juries and judges and presentation design for short attention spans
- Created trial exhibits, trial media, slide decks, and other presentation materials for attorneys as a freelance legal research and communications consultant
- Organized digital trial notebooks, created and redesigned case management systems, and oversaw document management systems
- Served as legal research administrator for high-volume litigation firm
Organizational Development & Training
- Served as Director of Training and Organizational Development for regional personal injury law firm
- Trained new lawyers on best practices for legal research and writing, case organization and management, and public speaking to focus groups, juries, and judges
- Trained local university faculty on best practices for online teaching, content creation, and media embedding
- Trained sales organization and customer support teams on refining sales pitches with storytelling techniques and sensory immersion
Academic Education
- Bachelor’s degree in English; University of Miami (FL)
- Master’s degree in Technical Communication & Document Design; University of Memphis
- Juris Doctor (Law Degree); Georgetown University
- In progress: Doctor of Education (EdD); Vanderbilt University
Random Fun Facts
- I’m addicted to movies – the ultimate visual storytelling experience!
- I drink 6 to 8 cups of strong black coffee almost every day
- I love dogs and really miss my two pit bulls, Ike and Tina (R.I.P.)
- I used to be a hip hop dance choreographer
- I’m a passionate advocate of firearm safety training
- I’ve got a twin brother who’s a foot taller than I am (and we both look up to our older brother)
- I most likely have a learning disability, though I’ve never been formally diagnosed
- In college, I backpacked around Europe on a shoestring budget by sleeping on trains and rooftops